Episode 04: Carol Del Toro

Listen below or on Apple Podcasts or Spotify

---

0:00 Intro

2:10 Encouraging yourself

2:42 Starting a YouTube Channel

4:37 Why do I have to go to school?

6:15 My first video ever recorded

8:35 Going viral / in the news

10:24 Closing down the YouTube Channel

14:30 Starting a new channel

15:48 Five years of YouTube

16:35 What gear did you use when you started your channel?

18:03 Buying the first camera

19:00 Intimidated by starting a YouTube

20:18 Do not compare your journey to anybody else's

21:20 Getting support from your family

23:18 Being mindful of people and respectful of people’s privacy

24:16 How did you take YouTube full-time?

28:22 Advise from Carol’s father

30:09 The worst way to start a business

34:17 Starting with fitness

36:28 Once you own a business you work a lot more

37:46 Starting a clothing boutique

41:34 The first investment into the boutique

43:50 Other people do not have the connections you have

45:40 Social media as a career

47:15 Social media is a path to get to a goal

49:55 It is about connection

51:20 You need to be transparent

54:11 Being proud of your work

55:28 It is very important to listen to your audience

57:07 People will follow you if the respect you and love your work

59:34 Tips for growing an audience

1:02:25 What do people like

1:03:11 You do not need a huge following to support yourself

1:04:14 What is the magic for Instagram?

1:05:34 It is about engagement

1:06:41 Value content and connection over quantity

1:08:08 “I am not going to sell your damn tea”

1:10:10 Are there any apps you use?

1:11:28 Hiring for things you are not great at

1:12:13 Learning when to save and when to invest

1:14:25 Treat social media like a job / give yourself a schedule

1:20:05 Like to know it

1:24:45 Where can people find you online?